Doug Toone opened his first store in 1977 with one small display case and a vision of designing and creating unique custom jewelry. For several years, he repaired jewelry and made exceptional pieces for other retailers. In the process, he chiseled out a sterling reputation for quality. Soon patrons of other jewelers were requesting their custom work directly from Doug.

Today, the little store that could has grown into one of the most innovative retail outlets in the nation. The new Jewelry Design Center is a 12,800 square foot state-of-the-art facility crafted with the same attention to detail that goes into creating your fine customized jewelry. They are the premier suppliers of the finest diamonds and gemstones in the Northwest. Today, Doug's son Brian is President and CEO of the company and is proud to carry on what his dad started more than thirty years ago. Brian can be reached at

Exploring Spokane Magazine - 1981 Right from the beginning, quality jewelry along with customer service and value were the cornerstones of Jewelry Design Center. Article >

Journal of Business Newspaper- 1988 Questions and Answers from founder Doug Toone. He refers to many of the same high business standards that are still important to this day. Note Doug's quote "My business philosphy is when a customer leaves our store they are satisfied." He discusses custom designing jewelry and the repair services offered. The first store was located at the North 4400 block of Division. In 1988 it was a much smaller store and staff, besides Doug there were two salespeople and two craftsman working at the jewelers bench. Entire Article >