The TAG Heuer watchmaking saga has lasted almost a century and a half. After its scene-stealing debut on Steve McQueen's wrist in Le Mans, the TAG Heuer Monaco, the square-cased icon of sporting glamour that captured the spirit of an era and changed forever the face of luxury Swiss watchmaking, remains as cool and cutting-edge as ever. TAG Heuer watches, the brand that symbolizes innovation, precision, and performance in the art of Swiss watchmaking. An obsession with ultimate precision and a passion for prestigious sports has marked the Tag Heuer family business since 1860.