Who We Are

Doug Toone opened the first Jewelry Design Center store in 1977 with one small display case and a vision of creating unique custom jewelry. For several years, he repaired jewelry and made exceptional pieces for other retailers. In the process, he chiseled out a sterling reputation for quality. Soon patrons of other jewelers were requesting their custom work directly from Doug.


From our hands to your heart

Jewelry Design Center opened in 1977 as Doug Toone Jewelry Manufacturing. Doug was what you might call the guy behind the guy, providing wholesale services to other jewelry shops in the area.

After about a year, however, savvy folks realized they could create the jewelry of their dreams by going straight to the source. By 1979, Doug had taken his business in a new direction and was working with customers one on one. The Jewelry Design Center's reputation would grow out of that bespoke, highly personalized service. That first little store has since grown into one of the most innovative retail outlets in the nation. The present-day Jewelry Design Center—recognized by a giant rotating diamond sculpture out front—is now located in an almost 17,000 square feet state-of-the-art facility. In addition, a location in Kennewick, WA was opened in 2016.

We are still family owned - and the premiere importer of loose diamonds and precious gemstones in the Northwest. We carry jewelry styles and brand names found nowhere else. We still distinguish ourselves by custom designing, fabricating and repairing jewelry in-house. (Customers can also watch big screens as our craftsmen work.)

Doug's son Brian joined the JDC team in 1995 and is currently JDC’s President and CEO.  Doug has taken a step back and Brian’s siblings have joined him in this potentially "lost art" of turning stories and emotions into gold — plus many other gems and precious metals — to the tune of about 1,200 tailor-made pieces per year. Proud to carry on what his dad started nearly 40 years ago, Brian takes pride in hand-selecting the best and brightest diamonds from sources around the world. Like their father, they are committed to product excellence, exceptional value and superior service. It’s easy to see why generations of customers have made Jewelry Design Center their jeweler for life.

Our philosophy today is the same as when we first opened our doors in 1977: When a customer leaves our store, he or she will go away completely satisfied. Period. According to our loyal customers, it is what makes JDC stand apart. Let us prove our commitment to you:

  • Largest full-service jewelry and watch store in the Northwest
  • An inventory that includes most of the industry’s top brands
  • An exquisite line of jewelry we design and manufacture ourselves
  • The largest selection of loose diamonds in the entire area
  • Customized design work and repairs by JA-certified craftsmen
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