2 Durable Watch Brands You’ll Want With You on Life’s Greatest Adventures

High-tech, rugged watches go where your smartphone can’t. Read on for 2 brands you should know about before your next local or overseas adventure!

With the abundance of technology these days, most people probably don’t see a reason to own or wear a traditional watch. “Why bother if it’s not a smartwatch?” seems to be a pretty common attitude nowadays. But the truth is, there’s a time and place for everything, and you don’t want to be worried about your Apple Watch or iPhone while you’re deep in the woods or up the side of a mountain. That’s why finding the most durable watch brands is important if you work a rough job or love to adventure off the beaten path.

Keep reading to learn about two dependable watchmakers adventurers and military personnel alike trust for their timekeeping needs!


Victorinox Swiss Watches

One of the biggest names when it comes to the most durable watch brands is Victorinox -- also known as the makers of Swiss Army Knives. With that in mind, it should come as no surprise to learn that they would also be the creators of excellent watches to wear while you’re outdoors.

The brand has been making them in Switzerland since 1989, and according to the company, its tough, rugged watches “can handle any challenge, anytime, anywhere,” because they’ve been put through over 100 quality-control tests before they hit your wrist.

The AirBoss Mechanical Chronograph Collection is scratch-resistant, water-resistant to 330 feet, and comes in fabric, leather, or stainless steel styles. It was named after the countdown commander of an aircraft carrier, for whom time requires pinpoint accuracy.

If you want something a little sleeker with the same durability, the Alliance Collection is stylish for both men and women. In fact, the Alliance is perfect for ladies who need a watch that can rough it with them. Every variation, from the sports watch to the wraparound leather band style, is a bit more understated. There’s even an Alliance XS collection for the smallest, most durable watch you can find!

For a watch that’s both elegant and functional, check out the Maverick Collection. They’ll look good whether you’re at the office, up the side of a mountain, or at a dinner party! Even the rubber style mimics a steel band; with a look this elegant, people won’t notice that it’s not metal.


Casio’s G-Shock watches have a long history of durability. Thirty-five years ago, a proposal was made to make a timepiece that would not break, even when dropped. It led to many, many tests and, yes, even watch pieces being thrown out windows, before the G-Shock was born.

Nowadays, the G-Shock is no longer just a piece of rubber functionality. G-Shock watches are not only stylish and tough, but they offer solar, Bluetooth, GPS, and radio technology.

The G-Steel line has a double-layer bezel, double LED lights, hybrid resin, and stainless construction, with a refined metallic finish. The battery is also solar-charged, and time can be automatically set via smartphone.

If you want the ultimate in rugged durability, then the Master of G line is perfect for you. It’s been designed to respond to extreme conditions in the sky, on the land, and out at sea, with features like mud-resistance, vibration-resistance, and GPS signal reception.

Find the Most Durable Watch Brands in the Pacific Northwest at Jewelry Design Center

Of course, the best way to know what watch is best for you is to try it on. Fortunately, Jewelry Design Center is the largest full-service watch and jewelry company in the Northwest, and carries all of the most durable watch brands, including Victorinox and G-Shock.

Visit our Spokane or Kennewick showrooms to get all the help you need, and check out our website for more information. Some watches, including the Victorinox line, are available for purchase directly online as well!


Jewelry Design Center